COSIA seeks responsible and sustainable growth

COSIA is an alliance of Canada's largest oil sands producers. COSIA has developed a planning framework that helps define the membership's collective priorities and highlights a path forward based on COSIA’s vision, “to enable responsible and sustainable growth of Canada’s oil sands while delivering accelerated improvement in environmental performance through collaborative action and innovation”.


Positioned below COSIA’s Vision, these bold multi-decadal statements aim to communicate the Members’ ambition and direction for each of the four Environmental Priority Areas (EPAs). The EPAs of Land, Water, Tailings and Greenhouse Gases define the core areas of focus for accelerating environmental performance improvement.

Performance Goals

Below the Aspirations lie quantitative time bound Performance Goals that provide a way to measure improvements in environmental performance.

Opportunity Areas

These represent areas of focus that if fully utilized have the potential to significantly contribute to achieving COSIA’s related Performance Goals and ultimately its Aspirations and Vision.


Each EPA Steering Committee identifies several innovation Gaps within each Opportunity Area. If filled, these Gaps will ultimately support the achievement of the Performance Goals.

COSIA Challenges

In order to help mobilize the minds and resources of external stakeholders and global solutions providers, COSIA has identified a number of COSIA Challenges that explicitly state the innovation requirements to fill the identified Gaps. The COSIA Challenges provide focused, actionable descriptions of the current state of certain Gaps as well as the desired outcomes without prescribing the means for reaching the outcomes, which may limit potential solutions.

Joint Industry Projects (JIPs)

JIPs are projects led by at least one EPA Member. JIP participants may include one to all COSIA Members and can also include external parties. The terms of a JIP are stipulated in a JIP Agreement, negotiated by the JIP participants. COSIA Inc. and EPA Steering Committees develop multiyear plans to identify Opportunity Areas, Gaps and Challenges but are not party to JIP agreements.

JIPs include anything from pilots or test projects, feasibility analyses, research or any other type of project that produces improved knowledge, practices or technology useful in filling a Gap. Active portfolio management techniques take into consideration issues such as project timing, cost and degree of ambition in order to create a balanced portfolio of JIPs best placed to deliver long-term success.